Contrary to public opinion, great products and services do not sell themselves

When I began a six month contract for a start up E-commerce Company, I was tasked with the creation of product descriptions for their new website. Using only the titles and an image of the products to guide me, I provided key-word rich descriptions with an appreciation of SEO to help the products rank as highly as possible. This was a great challenge and one I particularly enjoyed working through, despite it being incredibly time consuming.

The ability to write clear, concise and powerful descriptions is a skill. You have to be able to see the product from a consumer’s point of view, the business perspective, and also with the knowledge of how search engines read and rank information. For the website to be successful, a good copywriter is essential. I have seen many websites fail due to bad copy, which leads to low page rankings and subsequently, low traffic. I have also come across websites that are easy to navigate through and easy to find, however the product descriptions did not do enough to make me want to purchase the item. In instances like this, it is worth investing in a good copywriter who can help you reach your full potential and deliver consistent results for your business. 

Contrary to public opinion, great products and services do not sell themselves; they require a dedicated individual, or team of people, to help raise their profile and get people talking. It is not something any business owner should take lightheartedly, and so I’m pleased this particular company understood why employing my services could be incredibly beneficial to their long-term strategy.

For me, this particular job was very rewarding and feedback from the company has been extremely positive. It was an absolute pleasure to work with such a vibrant and exciting company and I wish them the every success with their new business venture.